I know you’re going to be like “How does this help me start my business?” But first thing’s first, if you can’t visualize it, no one can, and no one will.
Let me tell you a story about how I came to understanding the power of visuals. When I was first starting my business, my thoughts were so messed up, it reflected on my presentation skills. I had words on paper so messed up, even pharmacists would have a hard time reading them. People had a hard time understanding what I wanted to say because I couldn’t even organize my ideas and thoughts, nor did I have a sequence on what to tell them first.
Power of visuals:
1. when you imagine things you make space for new methods of thinking
2. visuals allow more engagement with the person you are communicating with
3. it makes it easier for the present individuals to build relationships which in turn assist in group understanding
4. visualizing things makes the discussed topic more memorable
Once I had my business ideas sorted out, I turned my words into visuals that would make it easier for people to remember what I am talking about, and I saw the result when I realized people were more interested in my business when I was using visuals in my presentations and meetings.
Take my advice, make sure you have a sequence of your ideas prepared in front of you, sometimes it helps to have the material you want to say on small note cards so you can give a smooth presentation. By presentation, I don’t mean on whiteboards or projections, it could be something as simple as displaying your visuals to the other person on paper.
Don’t worry, you don’t have to be an artist to deliver your message, you cannot be as bad as I am at drawing, and I did just fine when I had a message in my mind to deliver.
Use the book Visual Leaders by David Sibbet as a reference, I know it was very beneficial to me! I bought the book from Librarie Antoine, ABC Ashrafieh.